Tag Archives: Mobile

DC Mobile Monday “Frictionless Design” event notes

#DCMoMo event hosted by @PappasGroup

This event was more about catching up with some friends for me but the panelist offered some interesting tidbits.

Demian Perry, NPR (@perrydc)
- Your app needs to demonstrate its core focus (and excellence) within seconds of the user encountering it. “You have a few seconds to show a user what to do. If they have to think, you lose them.”
- The shift toward the lean startup method means more failure (since it’s hypothesis-based and tested on the fly) but a greater focus on (and accountability toward) doing what’s right for the audience.
- NPR just hired an “innovation accountant” to check effectiveness of digital promotion (among other things).

Robert Spier, Travel Channel (@reaubaire)
- in large companies, especially where digital is done by a standalone team, it’s helpful to craft a one-sentence mission statement for an app to preserve consensus throughout the design & development process.
- don’t underestimate the importance of constant promotion — launch week is just the beginning.
- Scripps is seeing early promise from a strategy that places their ‘TV Everywhere’ apps (as distinct from bespoke apps for major broadcast channels) on a common framework and enables bundled sales packages.

Chris Koth, PBS
- Trying to focus on removing points of user friction at the outset, to enable a better experience inside the app.
- PBS is starting to think about how to evolve the app experience so it changes (i.e., becomes even more relevant) for power users.

Lil Tidings, Rosetta Stone (@liltydings)
- Don’t assume your experience (and those in your network) is a fair proxy for most of your users (or right model for the app you’re building).
- Lil shared a great perspective on how Rosetta Stone is evolving into a learning company that uses Design Thinking and is attempting to pioneer innovation from with (disrupting itself in the process); there is an interesting dynamic forming between the primacy of intuitive design choices and being thoughtful on how best to understand data correlation.
- the most enjoyable experiences will win — at RS, “MVP” stands for Minimum Valueable Product.

Notes from recent DC mobile/tech events – Dec 2013

I attended a few excellent mobile/tech events over the past week and thought I’d recap some of my key takeaways here — mainly for myself, because let’s not kid ourselves it’s going to be an echo chamber around these parts for a while.  :-)

To make the length of the post bearable, I’m going to break this into a single post for each event:

1.  Venture Capital Outlook 2014, hosted by PotomacTechWire at Gannett.

2.  DC Lean Startup:  ”Back to Basics” hosted at Capital One Labs.

3.  DC MoMo “Frictionless Design” panel, hosted by Pappas Group.

A final hat tip to Pete Erickson (@peteerickson) and the entire MoDev crew (@GoMoDev) for hosting MoDev East, which has grown into a massive event with over 100 speakers in two days.

I had the good fortune to work the event as a volunteer at the registration table and, in addition to having more fun that I had any right to expect, it exponentially improved my experience as an attendee.  Like so many things in life, I got way more out of it than I put in.